INGLEWOOD, CALIFORNIA - FEBRUARY 13: The Vince Lombardi Trophy is seen prior to Super Bowl LVI between the Los Angeles Rams and the Cincinnati Bengals at SoFi Stadium on February 13, 2022 in Inglewood, California. (Photo by Steph Chambers/Getty Images)
Ben Stiller and Steve Martin Bring Their Comedic Presence To A Super Bowl 2023 Pepsi Ad
By Stacie Adams
With Super Bowl LVII quickly approaching, fans are waiting to see which team emerges victorious. Besides the action on the field, Super Bowl viewers are also highly invested in the commercials between the plays, which generated approximately $434.5 million in ad revenue last year.
The Super Bowl provides a good platform for the brands to advertise their products and get public exposure, and this is precisely why Pepsi enlisted two legends of comedy, Ben Stiller and Steve Martin, to inform their customers about the latest change in the Pepsi Zero Sugar. The changes resulted in a lower caffeine beverage that provides a delectable "real cola taste," per CNN Business.
It might be a while before fans can watch the full commercial, but Pepsi did release two teasers showing the comic duo trading humorous barbs. The first teaser sees Martin introduce himself as "better actor Steve Martin," while in the second teaser, Martin refers to Stiller as a "nepo baby," in reference to Stiller's famous parents.
Funny Super Bowl ads go all the way back to 1977 when a Xerox ad featuring monks – which is even considered by some to be the world's first viral ad – made a major splash during the game. In the decades since the tradition began, the Super Bowl has featured many legendary ads, and this year is expected to be no different.