"You expect that from a five-star hotel," Cathy stated, "But to have teenagers in a fast-food atmosphere saying it's their pleasure to serve—that's a real head-turner." Two years later, Cathy's son Daniel Truett Cathy, now Chick-fil-A's CEO, began using "my pleasure" and encouraging others to do the same, which is when it became an unofficial policy to start using the phrase.