Cereal mascots change throughout the years, such as Cinnamon Toast Crunch’s mascot, Chef Wendell, who was a kind, grandfatherly cook who enticed kids to try the cereal and got into many adventures. Now, Crazy Squares have helped this cereal be the third highest-earner of all ready-made breakfast cereals in 2019.

Honey Nut Cheerios’ mascot, Buzz Bee, plays an important role in garnering General Mills about $480 million per year. Although his appearance hasn’t changed much, Charlie Schlatter, aka Flash from the Lego superhero movies, is now voicing the bee, and in 2017, Buzz Bee shortly disappeared.

In the 1960s, Apple Jacks' first mascot was Apple Jack, a singing apple that encouraged kids to avenge bullies using the power of eating a bowl of cereal. Then, Jamaican-accented CinnaMon and Bad Apple came along, and in 2022, a redesign of the beloved characters lacked any noticeable personality.

Toucan Sam has followed his nose to find Froot Loops since 1963. His animation has changed many times, most notably in 2020 when he was given a tie-die beak, huge eyes, and a flat appearance, sparking a #notmytoucan revolt online and causing a redesign of the bird a year later.

Cookie Crisp has gone through mascots like Cookie Jarvis the wizard, Cookie Cop, and Cookie Crook, who always tried stealing the cookie cereal. Today, Chip the Wolf attempts to steal cereal from children who outwit him at every turn.