Sterling Heights Gets a Texas-Sized Celebration when Dickey’s Barbecue Pit Opens Thursday
Dickey’s in Sterling Heights will serve four weeks of specials and giveaways, including free barbecue for a year for three guests
Sterling Heights, MI (RestaurantNews.com) Dickey’s Barbecue Pit opens in Sterling Heights Thursday with four weeks of specials and giveaways. Three lucky guests will win free barbecue for a year, available only at the new location. To enter to win, guests can either use hashtag #1FreeYearofBBQ on any social media page, order online or sign up for the Big Yellow Cup Club to receive loyalty points and members-only specials. The new Dickey’s location will also offer a complimentary taste of its newest limited time offer, the Buffalo & Bleu Butcher Taco, to the first 50 guests in the door on Thursdays for the next four weeks. On Fridays, the new store will offer 50 percent off meals for uniformed first responders, and guests will have the opportunity to donate to Dickey’s charitable foundation, Barbecue, Boots & Badges.
To find the Dickey’s Barbecue Pit nearest you, click here.
“The Dickey family congratulates Ed and Carrie Wenzel on opening their second Dickey’s Barbecue Pit location,” says Roland Dickey Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “Dickey’s is rapidly expanding nationwide, and we are proud to provide authentic, Texas-style barbecue to our guests in the Detroit area.”
Doors open this Thursday and guests can enjoy the grand opening events over the next four weeks:
Thirsty Thursdays – All guests will receive a free Big Yellow Cup with Dickey’s new reusable travel lid and straw. The first 50 guests will receive a taste of Dickey’s butcher taco of the month, the Buffalo & Bleu.
Philanthropy Fridays – “You Give, We Give”, guests who donate to Dickey’s charitable foundation, Barbecue, Boots & Badges, will receive a gift card. Uniformed first responders also receive 50 percent off their meal.
Singer/Songwriter Saturdays – Enjoy live music from a local musician.
Kids Eat Free All Day Every Sunday with a $10 dine-in purchase per adult.
After spending their careers in the auto industry, Ed and Carrie Wenzel wanted to offer something different to Motor City. For many years they hoped to open a restaurant, and got the opportunity to reopen the Dickey’s location in Macomb Township. On Thursday they open their second Dickey’s location, and they plan to open a third location in Auburn Hills. “We are excited to offer delicious Texas-style barbecue to these communities,” Carrie says. “We believe in Dickey’s family-owned brand and look forward to expanding our family business with it.”
Residents of Sterling Heights can find their newest Dickey’s at 36669 Van Dyke Ave., Sterling Heights, MI 48313. The phone number is 586-221-9010.
To learn more about franchising with Dickeys, visit www.dickeys.com/franchise or call 866-340-6188.
About Dickey’s Barbecue Restaurants, Inc.
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow-smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to more than 560 locations in 43 states. This year Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” and ranked in the top ten of Franchise Times’ “Fast and Serious.” Dickey’s Barbecue Pit was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866.340.6188.