Sally's Apizza is New Haven royalty, operating from the same location where they opened in the late 1930s in New Haven's Wooster Square. In truth, if it weren’t for nearby Frank Pepe Pizzeria Napoletana, Sally’s would probably be talked about with similar reverence. Their pizza is traditionally thin crust, topped with tomato sauce, garlic, and "mozz." Of course, the pies at Sally’s look pretty similar to what you'll find down the street at Frank Pepe, because the man who opened Sally's (Salvatore Consiglio) was Pepe's nephew.
Sal passed in 1989, and his wife Flo followed in 2012, but their children Bob and Rick carry on the tradition of terrific pies (cash only and no reservations) Wednesday through Sunday (starting at 4 p.m. Wednesday through Friday, and at 3 p.m. on weekends). Since then, there have been reports that Sally's is for sale, but New Havenites need not panic, New Haven Register's Mark Zaretsky informs us that Bob and Rick have "made it clear that any deal, if it comes, would likely involve them staying on."
Sally's staff have been known to admit that Pepe’s clam pie is better, but the tomato pie here (tomato sauce, no cheese), has the original beat.
— Arthur Bovino, 101 Best Pizzas in America 2015, 8/6/2015