RPM Advertising Partners with Terlato Wines to Launch Riondo Prosecco's Summer Campaign

RPM Advertising Partners with Terlato Wines to Launch Riondo Prosecco's Summer Campaign
From www.prnewswire.com, by RPM Advertising

CHICAGO, Aug. 11, 2016 /PRNewswire/ -- RPM Advertising announced today that it has been selected to develop a marketing campaign for Terlato Wines' Riondo Prosecco brand - one that will set Riondo apart from other Prosecco brands and take integrated marketing to a new level.  The Italian for Summer campaign launches this week and features several different online and print components.  The campaign can be viewed at http://rpmadv.com/index.php/b2b-riondo/.

RPM created the Italian for Summer campaign to position Riondo Prosecco as a sparkling wine that is synonymous with summer.   The online banner campaign Italian for Summer features a woman on a striking blue and white striped beach towel in an Italian vacation scene that evokes the carefree nature of summertime.  The banner ads appear on a variety of websites that appeal to wine enthusiasts, foodies and people who enjoy entertaining.  

The Italian for Summer campaign also encourages people to bring the Italian vacation lifestyle directly into their own homes and backyards.  The 'How To" recipe videos show viewers how to create a Plum and Thyme Prosecco Smash or a Sgroppino whisking together lemon sorbet, Riondo Prosecco and vodka to form a delicious summer cocktail.   There are also popsicle recipes that put a creative twist on some of the classics such as the frozen pop made of pureed fresh peaches and bourbon which forms the basis of the Peach Bourbon Bellini popsicle.   Other popsicle recipes a Watermelon Mojito, all served in a glass of refreshing Riondo Prosecco.  Each one offers a colorful and playful way to enjoy a summer cocktail.

Large graphics in the videos convey the ingredients, recipe steps and tips.   The look and feel of the campaign is elegant, Italian-inspired and artfully displayed.   Delicious shots of recipes come to life on screen and suggest that Riondo Prosecco is the perfect beverage for the warm and breezy days of summer.   These fun summer recipe videos are being featured on Facebook, Instagram, and POPSUGAR.

Another component of the Italian for Summer campaign will be advertorial style articles that celebrate Italian inspired things including the essentials needed to create the perfect Italian Brunch.  These articles appear on popular websites through Nativo's online network where readers will find everything they need for an Italian Garden Party-Themed BBQ.   This content will be carried by national websites like Reader's Digest and Relish.

RPM Advertising, Chicago www.rpmadv.com

Pat Kremer


SOURCE RPM Advertising

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