ATLANTA, Oct. 18, 2016 /PRNewswire/ -- Continuing its quest of connecting people and brands through great experiences, London-based IWSC Group has partnered with Wine Riot, a creative US team reinventing the wine experience for the millennial generation. Wine Riot aims to change the often intimidating nature of wine and wine tasting into an entertaining and educational experience.
"We wanted to create an event with a fun, friendly and inviting atmosphere, that entices people to come and learn about wine," says Tyler Balliet, Founder and President of Wine Riot.
"When buying wine consumers can be overwhelmed. We are changing this traditional perception, focusing on authenticity and the story behind the label, making messages about wine and wine making more accessible and encouraging brand engagement. We believe that IWSC Group's wealth of experience in this area will help us to develop our vision and take Wine Riot to the next level."
Tyler together with Morgan First, the co-founder and CEO of Wine Riot, put together a team of experts to give their visitors Wine 101, crash courses loaded with tips and tricks to make the world of wine more fun and approachable. To support this, Tyler Balliet built a mobile app that features a basic profile of every wine showcased, and helps customers to rate and remember their favourites.
Allen Gibbons, Group CEO at IWSC Group, comments: "I am thrilled to welcome Wine Riot and its founders Tyler and Morgan on board, their approach to wine education through engagement fully resonates with our own ethos and I think the growth opportunity for Wine Riot is enormous."
Now in its seventh year, Wine Riot hosts Spring and Autumn tastings in Boston, Chicago and New York. Next events will take place on the following dates:
About IWSC Group
IWSC Group is a world leading events company with a simple and compelling vision "to delight, inspire, and connect people through great experiences," a vision they are realising through building an enviable network of entrepreneurs and partners.
Headquartered in the UK, with a North American office in the U.S. city of Atlanta, the business was founded as the International Wine and Spirit Competition in 1969 and now extends to alcoholic beverage competitions, tastings and events in culinary and the arts across North America, Europe and Asia.
The business has been built on creating and developing partnerships with entrepreneurs and non-profit organisations to further develop their businesses. Examples include Cochon 555 US Tour, Sugar Land Wine and Food Affair, The Atlanta Food & Wine Festival and Moniker Art Fair, as well as collaboration with some of the world's biggest brands.
About Wine Riot
Wine Riot was founded by Tyler Balliet and Morgan First with the goal of helping you feel more confident so you can buy better wine! Started in 2009, Wine Riot has hosted more than 50 events in New York, Chicago, Boston, San Francisco, DC and LA! Everything at the Riot is built to help make sure you learn about wine while having a fun time with friends!