Restaurants seize tax-day promotions

By

Move over, Valentine’s Day, July 4th and Halloween: The deadline for Americans to pay their taxes is emerging as another opportunity for restaurants to drive traffic with themed deals and promotions.

Restaurants and chains across the country are attempting to tap into the annual tax ritual by offering promotions tied to the Internal Revenue Service filing deadline, which this year falls on April 17.

Some chains, like RA Sushi, a brand operated by Benihana Inc., are extending their happy hour deals on Tuesday.

RA Sushi’s happy hour will run from 3 p.m. to closing at its 25 locations across the country, offering guests sushi, appetizers and tapas for $2 to $7, as well as drink specials. Typically, happy hour ends at 7 p.m.

McCormick & Schmick’s restaurants are extending their happy hour from 3:30 p.m. to 11 p.m. Tuesday, featuring drinks like “The Rummy Refund,” “The Bloody Mary Tax Code” and “The Uncle Sam.”

Others, like Sonic Drive-In, are offering happy hour deals all day Tuesday. Sonic is inviting customers to “take their first deductions of the year” with half-priced fountain drinks and slushes throughout the day. Customers can create customized drink blends from an estimated 398,929 possible combinations at more than 3,500 locations across the country.

Watch a commercial for Sonic’s happy hour beverage deals; story continues below

“People work hard to get their taxes filed and Sonic’s Happy Hour All Day on tax day is a great way to reward our hard-working customers at the conclusion of tax season,” said James O’Reilly, Sonic’s chief marketing officer. “Tax day is a unique time to experiment with flavor possibilities and find the perfect drink.”

Next page