DUBLIN, October 12, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Probiotic Drinks Market 2016-2020" report to their offering.
The global probiotic drinks market to grow at a CAGR of 7.01% during the period 2016-2020.
Global Probiotic Drinks Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Consumers now are more conscious about their snacking habits and beverages and are adopting a healthy diet. Probiotic drinks when fortified with calcium and minerals fuel metabolism and are considered as a complement to weight-loss plan and a convenient way to satisfy hunger while getting the vitamins and nutrients one's body needs. Furthermore, weight management is becoming popular as obesity rates rise. According to OECD (Organisation for Economic Co-operation and Development), three out of four Americans will be overweight by 2020. As obesity rates rise in the US and globally, it is expected that weight management will be one of the most significant food trends, with a focus on satiety and calorie-burning and fat-burning ingredient properties.
According to the report, one of the key drivers for market growth will be the health benefits associated with probiotic drinks. Consumption of probiotics prevents the growth of harmful bacteria inside the digestive tract, leading to an improvement in nutrition absorption and bowel movements.
Further, the report states that a challenge to the market is the lack of validated studies and conflicts in available research. There is often disagreement between companies and health agencies on the effects and functioning of probiotic drinks. Exaggerated claims on the efficacy of products and the wide circulation of invalidated literature by companies on the side effects of probiotic drinks tend to confuse consumers and lead to their preference of natural sources of nutrition over supplements.
Key questions answered in this report
Other prominent vendors
For more information about this report visit http://www.researchandmarkets.com/research/rrv2sq/global_probiotic
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SOURCE Research and Markets