Globally-inspired flavor gives guests another reason to visit during Endless Shrimp®
Orlando, FL (RestaurantNews.com) Red Lobster is debuting Korean BBQ Grilled Shrimp, a new, globally-inspired preparation during Endless Shrimp as a way to meet consumers’ interest in and demand for complex, and interesting flavor experiences. This new flavor option is available starting today and for a limited time.
Often, new, intriguing flavors debut in foods like spiced drinks, mash-up candy and crazy potato chips. But, Red Lobster’s guests uncovered an opportunity – that shrimp is a great food to discover a new favorite flavor – and shrimp’s versatility can move flavor exploration beyond items that complement a meal to the center of the plate.
“Our guests told us they love shrimp because it is highly appealing and familiar – and can be enjoyed in many ways from skewers to scampi to fried,” said Danielle Connor, SVP of Menu Strategy & Development at Red Lobster. “They also told us that Korean BBQ is a flavor that would entice them to make a special trip to the restaurant, so we’re excited to make it an option during Endless Shrimp.”
Korean BBQ is a flavor typically found on beef, pork and chicken, and now Red Lobster is bringing guests a new way to enjoy it with seafood. The NEW! Korean BBQ Grilled Shrimp perfectly pairs wood-grilled shrimp with sweet, savory soy ginger sauce and Korean Gochujang Paste.
“Shrimp is a great way for us to put twists on familiar flavors, create news ones and introduce globally-inspired preparations,” said Chef Dustin Hilinski, Executive Chef and Director of Culinary at Red Lobster. “We’re really excited to introduce this new flavor and look forward to continuing to listen to guest feedback to inspire new menu items in the future.”
During Endless Shrimp, guests can pick two of their favorite shrimp preparations from the lineup to start, and then, when they’re ready, they can order additional shrimp options one at a time. In addition to the NEW! Korean BBQ Grilled Shrimp, this year’s Endless Shrimp lineup includes:
Guests are invited to share their favorite Endless Shrimp creations on Red Lobster’s Facebook, Twitter, and Instagram pages. To view the complete Red Lobster menu, find a restaurant location or to join the Fresh Catch Club, visit Red Lobster’s website.
About Red Lobster Seafood Co.
Red Lobster is the world’s largest seafood restaurant company, headquartered in Orlando, Fla., with an impressive heritage and an even brighter future. As a private company owned by Golden Gate Capital, Red Lobster is focused on delivering freshly prepared seafood at reasonable prices – served in a lively, contemporary seaside atmosphere. With 58,000 employees in over 700 restaurants in the U.S. and Canada, and a growing international footprint, Red Lobster is more committed than ever to be not just the biggest seafood restaurant, but the best. To learn more, visit http://www.redlobster.com or find us on Facebook at http://www.facebook.com/redlobster or Twitter at http://www.twitter.com/redlobster.