New Limited-Time, Movie-Inspired Menu Item Dares Guests Who Like it Hot
Denver, CO (RestaurantNews.com) Think you can handle the heat? Quiznos, home of the hot toasted sub, is putting guests’ tolerance for spice to the test! Quiznos newest culinary creation, the SatisFIRE, incorporates two varieties of hot peppers and draws inspiration from the brand’s new partnership with 20th Century Fox’s film Maze Runner: The Scorch Trials, in theaters Sept. 18. This is Quiznos first partnership with a major motion picture studio and movie release.
The SatisFIRE features Quiznos signature slow-roasted pulled pork, honey ham, smoky bacon and melted cheddar cheese, topped with sautéed onions, fresh jalapeños, pickles, lettuce and tomatoes. A unique Serrano pepper aioli finishes it off, all piled between two slices of fresh Ciabatta bread.
“We are excited to be tying in with Fox and Maze Runner: The Scorch Trials,” said Susan Lintonsmith, Quiznos chief marketing officer. “We played off the ‘Scorch’ undertones of the film to develop a limited-time toasted sandwich that is not only hot from a temperature perspective, but also brings the heat up the spice scale. Spicy menu offerings are on trend and the SatisFIRE delivers on its name with fresh sliced jalapenos and Serrano pepper aioli. It’s an amazingly tasty sandwich!”
The new limited-time offer is available Aug. 31 in stores nationwide. Maze Runner: The Scorch Trials is the highly anticipated sequel to the hit film Maze Runner. The film is based on the best-selling novel The Scorch Trials, written by James Dashner. Maze Runner: The Scorch Trials hits theaters everywhere Sept. 18.
“We are thrilled to be working with Quiznos on its first ever film partnership,” said Zachary Eller, 20th Century Fox, senior vice president, marketing partnerships. “Quiznos has created a fun and engaging campaign with the film that takes advantage of consumers’ desire for experiences and content.”
In 2014, Quiznos shifted its digital strategy and launched Toasty.TV, an entertainment microsite focused on reaching Quiznos target audience, millennial males. Toasty.TV is home to curated and original content like the recently hit parodies “House of Thrones” and “StarTourage.” Since its launch, the witty and comedic content on Toasty.TV has generated millions of views.
Toasty.TV released its newest installment titled “The Burn Trials” Sept. 8 in partnership with Twentieth Century Fox. In the parody, Quiznos playfully combines the highly anticipated Maze Runner sequel, Scorch Trials, with scenes typical of the Burning Man festival.
“Our core digital goals revolve around getting our fans to truly engage with Quiznos online and as a result, share our brand,” said Chris Ruszkowski, Quiznos vice president of advertising and marketing. “Toasty.TV and the content housed on the site help us achieve that goal, validated by the large increases in visits to our online store locator each time we release new original content like ‘The Burn Trials’.”
Additionally, Quiznos is rolling out the red carpet for fans through a new sweepstakes launched this month. Fans can enter at toasty.tv/scorchtrials/ for a chance to win the following prizes:
Denver-based Quiznos is a chain designed for today’s busy consumers who are looking for a high quality, tasty, freshly prepared alternative to traditional fast-food restaurants. With locations across the United States and 34 countries, Quiznos is one of the world’s premier quick-service restaurant chains and pioneer of the toasted sandwich. Quiznos restaurants offer creative, chef-created sandwiches and salads using premium ingredients. Quiznos was founded in 1981 by chefs who discovered that toasting brought out the best in every sandwich ingredient. For more information, please visit www.quiznos.com or www.facebook.com/quiznos.
About Maze Runner: The Scorch Trials
In this next chapter of the epic “Maze Runner” saga, Thomas (Dylan O’Brien) and his fellow Gladers face their greatest challenge yet: searching for clues about the mysterious and powerful organization known as WCKD. Their journey takes them to the Scorch, a desolate landscape filled with unimaginable obstacles. Teaming up with resistance fighters, the Gladers take on WCKD’s vastly superior forces and uncover its shocking plans for them all.
About 20th Century Fox
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.