Puration Introduces EVERx CBD Infused Bottled Water Entering the Global Bottled Water Market That Is Expected to Reach US $280 Billion by 2020
Puration Launches Functional Water Line Combining Its Proprietary Cannabis Extraction Process With Alkame Holdings Patented Technology
DALLAS, October 25, 2016 /PRNewswire/ --
Puration, Inc. (OTC: PURA) introduced today the EVERx CBD infused water line for the health conscious bottled water consumer market. Puration is targeting an initial $1 million in 2017 sales of EVERx CBD infused water. Given the magnitude of the bottled water market, management plans to review first quarter performance and potentially increase the first year target at that time.
Bottled Water Market Magnitude and Growth
The bottled water market was valued at US $157.27 billion in 2013 and is expected to reach US $279.65 billion by 2020 (Transparency Market Research). At this time, bottled water is the second largest beverage category by volume in the United States, just behind carbonated soft drinks. The Beverage Marketing Corporation predicts bottled water to surpass carbonated soft drinks as the number one beverage in America in 2017 (Beverage Marketing Corporation).
The EVERx Sports and Fitness Nutritional Supplement Brand
Puration has partnered with North American Cannabis Holdings, Inc. (OTC: USMJ) to produce a beverage under the North American Cannabis Holdings EVERx Sports and Fitness Nutritional Supplement Brand Name. EVERx CBD infused water will be marketed and sold by Puration in a campaign designed to complement the comprehensive EVERx brand. EVERx supplements are designed for men and women of EVERY age seeking to sustain a healthy and fit lifestyle through EVERY stage of life and for EVERY fitness objective from weight loss and muscle building, to injury prevention and rehabilitation; from general fitness to extreme endurance and competitive athletic performance.
The EVERx CBD Infused Water Science and Technology
Puration has contracted with Alkame Holdings, Inc. (OTC: ALKM) to produce a variety of flavored EVERx functional waters infused with CBD extracted through Puration's Proprietary Process. These extractions, combined with Alkame's patented water treatment technologies, are designed to enhance the absorption of CBD into the body in addition to providing additional independent health and wellness benefits.
Alkame's patented technology alters the structure of water, producing a combination of characteristics that are unprecedented in the beverage industry. The technology breaks down the hydrogen bonds, reducing water's cluster size, which provides an efficient delivery system for the CBD when infused with the water. Separate from the infused CBD, the technology includes an optimal alkaline pH level formulated with antioxidants and electrolytes for effective hydration.
The EVERx CBD Infused Water Target Market
EVERx will target the growing number of recreational and competitive athletes citing CBD for its benefits in substantially reducing recovery times and increasing cardio output as well as accelerating the healing process from injury and preventing against future injury. EVERx will also target the general consumer that is becoming more aware of the antioxidant and neural- protective research backed benefits of CBD. Research has shown CBD to mitigate diabetes risk and reduce cancer cells among demonstrating other specific targeted uses.
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About Alkame Holdings, Inc.
Alkame Holdings, Inc. is a publicly traded health and wellness technology holding company, with a focus on patentable, innovative, and eco-friendly consumer products. The Company's wholly-owned subsidiaries market and distribute enhanced waters utilizing an exclusive patented formula and technology to create water with several unique properties. The organization is diligently building a strong foundation through the launch and acquisition of appropriate business assets, and by pursuing multiple applications to utilize its Intellectual property by placement into several emerging business sectors, such as the growing aqua-culture industry, consumer bottled water and RTD products, household pet products, horticulture and agriculture applications, as well as many other various water treatment solutions to both new and existing business platforms.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
Brian Shibley, CEO
SOURCE Puration, Inc.
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