Premama® Achieves 700% Record Growth, Continuing to Fuel the Emerging Maternity Wellness Category
PROVIDENCE, R.I., Sept. 15, 2016 /PRNewswire/ -- Premama®, the first nationwide line of natural powdered drink mixes and soft chews to support complete maternity wellness from preconception through pregnancy and beyond, today announced a record retail expansion, experiencing rapid growth from 1,100 to 7,700 retail distribution points since April 2015 and a significant 360% growth in sales from August 2015 to August 2016. Spearheading maternity wellness as a retail category, Premama has pioneered industry awareness and consumer demand with products for the entire maternity journey.
"Premama has seized the opportunity to develop a targeted range of prenatal vitamin, fertility and lactation supplements with a pill-free delivery mechanism, and make them accessible across mainstream retail channels. Our approach is game-changing for today's generation of expecting and new moms," said Dan Aziz, Founder and President, Premama.
Premama is cornering the market at an ideal time where wellness products have become mainstream and the "bump" industry is exploding. According to New Hope Network, "Maternity Wellness sales growth is currently outpacing the supplement market as a whole," growing at 7.2% over the last year. In addition to specialty stores and nutritional chains like The Vitamin Shoppe and GNC, Premama has brought its complete maternity wellness concept to pharmacies, natural grocers, and other retailers such as CVS, Walgreens, Meijer, and Sprouts.
Premama first entered the marketplace in 2012 with its Premama Essentials and Premama Essentials + DHA prenatal vitamin drink mixes, and expanded with Premama Fertility reproductive powdered drink supplement and Premama Lactation support powdered drink supplement in 2015. Adding to the growth momentum is the recent launch of Premama Digestive Aid, the brand's first chewable solution.
Further validating brand appeal, Premama has appeared in Pregnancy & Newborn, BevNET, Fit Pregnancy and other media, and has garnered numerous industry recognitions from babyMaternity Magazine and SupplySide (2015), among others. Most recently, Premama Fertility was chosen by a team of editors and trend researchers as the 2016 NEXTY Awards' "Best New Supplement Delivery Format" winner. Visit drinkpremama.com for more information.
Founded in 2011, Premama strives to make all moms happier with its best-in-class line of natural powdered supplements and chews specifically formulated to support preconception through postnatal nutritional needs, concerns and conditions. Premama's pill-free, drinkable and soft chew solutions are formulated with high-quality, clinically-studied and physician-approved ingredients, and are designed to mix seamlessly with liquids and soft foods, or simply chewed. Premama is available online at drinkpremama.com and retailers across the US, including GNC, CVS, Walgreens, The Vitamin Shoppe, Sprouts, Buy Buy Baby, Target.com and Amazon. Purchasing Premama products supports Vitamin Angels®, a non-profit organization that helps pregnant women, new mothers, and children under five in at-risk populations from over 50 countries worldwide gain access to life changing vitamins and minerals. Visit drinkpremama.com for more information.