Four Seasons Atlanta just formed an exciting new partnership with Porsche and we're definitely excited about the new collaboration. The German automaker chose the property as its partner for its US Porsche Experience Center which just opened in May of this year.
“Four Seasons Atlanta is an ideal partner as we seek to provide fresh, extraordinary experiences for potential customers, both on and off the track,” said Andre Oosthuizen, vice president of marketing for Porsche Cars North America, Inc., in a brand statement. Expected to see around 30,000 car enthusiasts go through the Porsche Experience Center, the partnership allows fans to take advantage of special offers at the Four Seasons during their visit.
The Porsche Experience Center features a 1.6-mile driver development track, classic car gallery, human performance center and driving simulator lab, a fine dining restaurant and a state-of-the-art business center with 13,000 square feet of event space. “This exciting new partnership speaks to the extraordinary commitment that both Four Seasons and Porsche bring to our clients, including amazing guest experiences,” says Yvette Thomas-Henry, general manager of Four Seasons Hotel Atlanta, in a statement. “This partnership is an extraordinary opportunity for travelers to experience the best of two brands.”
The hotel’s Porsche experience package includes a welcome amenity, VIP room rates, discounts on spa services and food and beverage credits. Catering to luxury travelers, Elissa Wallis, director of marketing for the hotel noted that offering is less about discounts and more about exclusive, sophisticated experiences. The package is slated to be rolled out sometime next spring.