Row 1

333 Fulton St (at Franklin)
San Francisco, CA 94102
(415) 294-8925
Scandinavian, Modern European
$ $ $
Mon–Wed, Sun: 5:00 PM–9:00 PM Thu: 5:00 PM–10:30 PM Fri–Sat: 5:00 PM–11:00 PM

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Foursquare Tips

  • Chocolate kladkakka...must order dessert (chocolate molten cake with hazelnut ice cream). Treadmill the next day.
  • Unique (but nevertheless delicious) scandinavian-inspired restaurant in town.. Very decent cocktails & wine list by the glass. The scandinavian halibut with lemon verbena sabayon is succulent !
  • Craving authentic Nordic cusine? Check out Plaj's Norwegian Salmon Event. August 26-29 ONLY. Visit #EatNorwegianSeafood Photo c/o Storey Photography
  • Amazing dinner!
  • Not eat the herring here is like going to Portland and not drinking a PBR.
  • Yelp 4.5, recommended by SF Magazine
  • The cocktails here are fabulous! I may come back simply for the drinks. Also order the Swedish meatballs and potato dumpling appetizer.
  • Not really all that swedish.
  • The delectable, grilled Spanish octopus at Sandinavian-inspired Plj is prepared with scallion, butter lettuce and chili garlic oil.
  • Get the herring sampler, potato dumplings, poached lobster and meatballs. All amazing.
  • Pro tip: the restaurants name is pronounced play. Dont want you lookin like a fool.
  • Watch out the sparkling water isn't complimentary
  • The potato kumla is a must get!
  • Sashimi picked ginger ... A must :)
  • The pork belly with Brussels sprouts n stuff is heavenly. Just heavenly.
  • The sashimi and the meat balls are wonderful.
  • Poached lobster is amazing. Pear soda also excellent!
  • The Taste of Herring is great with bright fresh flavors that, although not traditional, work surprisingly well.
  • In this order: white asparagus, poached lobster, braised ox cheek & rhubarb crumble.
  • The wild boar sausage is good.