Dallas, TX (RestaurantNews.com) Pizza Patrón reported that from January 1 thru mid-September 2015, 46-percent of its stores set all-time sales records, the best performance in the company’s 29-year history.
During the first three quarters of 2015, Pizza Patrón set all-time sales records in 42 out of 92 locations, blowing past the benchmark of 32 stores set for the entire year of 2014. One unanticipated all-time sales record was set at the original Pizza Patrón restaurant in June after nearly 30 years in business.
Same-store comparable sales are up over 5-percent through mid-September, as the company said its bold marketing efforts have played an important role in luring new customers. Aggressive promotional offers targeting historically slow business cycles have yielded positive results.
“2015 has been another excellent year for the Pizza Patrón brand,” said Andrew Gamm, executive vice president of Pizza Patrón. “Our promotional strategies have helped to create positive sales growth over the past few years giving us clear evidence that new customers are not only trying us, but coming back again and again.”
No single factor drove Pizza Patrón sales increase this year, but company officials confirmed that strategic business initiatives made over the past couple of years are paying dividends. A renewed focus on the quality of operations is another major factor driving sales. In January of 2015, the company completely revamped its store inspection program to focus on “getting it right” and “acknowledging positive performance” rather than being punitive to good franchise partners.
“Our brand has never been healthier or more relevant than it is today, and our ceiling for growth has never been higher. We continue to attract new customers and create excitement about Pizza Patrón,” said Gamm.
Today, the company has 92 restaurants open with additional restaurants currently under construction in multiple Texas markets including Dallas, Fort Worth, San Antonio and Austin.
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.