Dallas, TX (RestaurantNews.com) Black bean sauce is spreading quickly at Pizza Patrón this holiday season – a perfect compliment to your favorite pizza. The new ‘poquito spicy’ black bean sauce is available at all locations through the end of the year and can be enjoyed as the base for any of the brand’s ‘Favorita’ specialty pies or with any custom-topped pizzas.
The company launched it limited time offer Frijolera™ (bean lovers) pizza recipe on Mexican Independence Day in September and soon received customer requests to try the sauce with other toppings. All requests were accommodated for only $1 extra and now each store will be featuring new POP displays promoting the sauce with the brand’s other recipes.
“The delicious Frijolera™ pizza featuring our proprietary ‘poquito spicy’ black bean sauce can only be found at Pizza Patrón,” said Andrew Gamm, executive vice president of Pizza Patrón. “For the rest of the year, we hope to inspire more customers to try our black bean sauce on their favorite pizza as well.”
The Frijolera™ is a large pizza that starts with a black bean sauce and is topped with generous amounts of cheese, smoky chorizo sausage, savory ham and crispy bacon. A large Frijolera™ pizza runs $8.99 and is available for a limited time only. Price may vary in different markets.
Through the end of the year, customers may substitute the premium Frijolera ‘poquito spicy’ black bean sauce on any of their favorite pizzas such as the popular La Mexicana pizza for only $1 more.
To find the nearest Pizza Patrón location or to view the full menu, visit www.pizzapatron.com
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.