BURGER KING® Restaurants Introduce Tex-Mex-Flavored Burger-Burrito Mashup Made with 100% Beef
Miami, FL (RestaurantNews.com) BURGER KING® restaurants are introducing a Tex-Mex twist on its famous WHOPPER® sandwich nationwide with its new WHOPPERRITO™ burger-burrito mashup. After a local market debut that sparked widespread demand from guests, BURGER KING® restaurants is now taking its WHOPPERRITO™ national at participating restaurants beginning August 15. The WHOPPERRITO™ is a new menu item that features the same 100% beef that the WHOPPER® sandwich is made with and that’s prepared using the same flame-grilled cooking technique BURGER KING® restaurants have been perfecting for over 60 years.
The WHOPPERRITO™ burger-burrito remix made with 100% beef was originally conceived by a franchisee. BURGER KING® restaurants have decided to roll out the menu item nationwide for a limited time while supplies last after it was met with widespread media attention and social media requests. This unique merger is the latest in the brand’s fan-favorite food combinations, coming off the heels of the recent Mac n’ Cheetos™ launch.
Prepared with many of the same ingredients as the WHOPPER® sandwich — with a creamy queso sauce replacing mayonnaise — The WHOPPERRITO™ burger-burrito hybrid is made with flame-grilled 100% beef and seasoned with a special blend of spices to deliver an authentic Tex-Mex flavor. It is then layered with freshly cut tomatoes, onions and lettuce and topped with pickles and smothered in creamy queso sauce before being wrapped in a flour tortilla.
“We’re infusing classic American fare with Tex-Mex flare,” said Alex Macedo, President, North America, for the BURGER KING® brand. “The WHOPPERRITO™ is a new interpretation of the Tex-Mex trend in a way that only BURGER KING® restaurants could imagine and uses the classic flame-grilled 100% beef WHOPPER® sandwich meat to set this burger-burrito hybrid apart from other burritos out there.”
The WHOPPERRITO™, BURGER KING® restaurants’ new food fusion, debuts at the recommended price of $2.99 and as part of a combo meal for the recommended price of $4.99.
About the BURGER KING® Brand
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.