Operators Cater to Winter Iced-Coffee Cravings

Survey reveals more Americans drink iced coffee during cold months
Operators Cater to Winter Iced-Coffee Cravings
Maryse Chevriere

More Americans are drinking iced coffee this winter, according to a survey conducted by Dunkin’ Donuts, and restaurateurs are looking to accommodate them by offering a variety of cold, caffeinated drinks.

Dunkin’ Donuts found that 84 percent of iced coffee fans say they’re drinking more of the beverage this winter than last winter. The iced-coffee craving comes most often between 10 a.m. and 2 p.m., when 41 percent of survey respondents said they drink it.. The next most popular period is from 2 p.m. to 6 p.m., at 37 percent.

Sixty-four percent of the respondents said drinking iced coffee gave them a mental edge over their work colleagues, and 77 percent said it made them feel more productive at work.

Dunkin’ Donuts contracted public relations and communications firm Burson-Marsteller to conduct the online poll, which surveyed 500 people ages 18 to 49, which is representative of the U.S. population who drink coffee. It was conducted between Dec. 27, 2011, and Jan. 3, 2012.

The vast majority of iced-coffee drinkers — 90 percent — drink it with some kind of flavoring, the most popular being French vanilla, at 30 percent, followed by mocha, 27 percent, and caramel, 21 percent.

Fifty-five percent of the respondents said they feel cooler and trendier when holding iced coffee. That response skewed higher — 60 percent — among people ages 18 to 24.