Vegemite will again be owned by an Australian company after, surprisingly, being owned by American company Mondolez for years.The salty, yeast-based spread was sold to Australia’s Bega Cheese in a deal worth approximately $345.3 million USD (or $460 million Australian dollars).
The news has been greeted by Australians with approval, who had lamented in recent years that their most iconic brands had been sold off to other companies, like Beck’s beer, which was sold to Anheuser-Busch InBev in 2008.
The most Australian thing in the ever actually American... Till now @Vegemite
— Siam Hooks สยาม ฮุคส (@siamoney) January 20, 2017
AN AUSTRALIAN CHEESE COMPANY BOUGHT VEGEMITE BACK FROM AMERICA FROM KRAFT IM YELLING
— craig! (@_SUNSHlNE) January 19, 2017
Australians consume 22 million jars of vegemite a year, according to The New York Times.
But with the sale comes a political controversy. Vegemite is halal (meaning it can be consumed by religious Muslims) and has been criticized for its label. Bega Cheese has no plans to remove either the halal designation or the kosher one.