Fries Pop-Up

McDonald’s Australia

McDonald’s Australia Fries-Only Pop-Up Is Giving Us Some Serious FOMO

Concept store called upon Australians to help determine the next loaded fries flavor

Last weekend, McDonald’s Australia hosted a three day pop-up named Fries With That, which exclusively served — you guessed it — McDonald’s Fries.

Customers ordered from a loaded fries menu, which included seven different varieties: chipotle cheese sauce; gravy; peri peri cheese sauce; sweet chilli & sour cream; pesto mayo & parmesan; curry; and Caesar sauce, bacon & parmesan. Gravy loaded fries launched in Australia last week.

Jo Feeney, director of marketing, McDonald's Australia, said, “Since we first opened our doors customers have loved our Macca's fries — they're one of our icons and we think they deserve to be celebrated. What better way to do that than to create a dedicated concept store, which allows Australians to help us decide what's next for our French fries?”

The pop-up served to gauge consumer interest in potential additions to the Loaded Fries range, details POPSUGAR Australia. Consumers are invited to leave their suggestions on the McDonald’s Australia Facebook page. The brand writes, “Vote in the comments below for the one your mouth can’t wait to taste and you might just see your favorite on our menu!”

Check out our guide to making McDonald’s fries at home.

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