The four-hour pop-up was simply advertised in a local paper, which turned out to be more than enough, the Evening Standard detailed. The “small, black and white advert” read, “First come, first served. Limited quantities for sale.”
The pop-up ran from 11 a.m. to 3 p.m., though people began lining up at around 8 a.m. Customers in line began receiving wristbands that guaranteed a burger at 11 a.m., and by noon, Eric Billings, who manages special foreign events for the chain, had to turn people away.
On whether a permanent In-N-Out location would be coming to London, Carl Van Fleet, vice president for planning and development for In-N-Out, said in a statement, “We have done events like this before in other countries, and they are just one part of our efforts to promote and expand our brand, as well as determine the best way to continue reaching out to customers around the world.”
Check out our story on an Australia In-N-Out pop-up, and the madness that ensued.