JetBlue is taking Christina Tosi’s Milk Bar treats to great heights with its recent deal to bring the iconic New York City-based bakery on board its flights. Through the partnership, the airline’s Mint customers will have the opportunity to snack on treats en route to their next travel destination.
Starting April, Mint flyers will receive a pre-arrival Milk Bar cookie in a custom gift box, and red-eye flights will be stocked with HardBody green juice from the bakery’s healthy products line, LIFE, according to the press release.
“My secret travel trick when traveling to our Milk Bar stores and kitchens in NYC, DC, Las Vegas, and beyond is to sneak a Milk Bar cookie on board to help me power through the flight,” Tosi said in a statement. “Whether it’s one of our signature Milk Bar cookies, Hard Body cold-pressed juice, or everything bagel round after a red-eye, Milk Bar has you covered — on the ground or all the way up at 30,000 feet!”
JetBlue says that this partnership adds to its efforts to “keep food offerings fresh” through collaborations with professionals in the culinary industry.