Japanese Ad Features Cannon that Cooks Shrimp in Three Seconds Flat

This ad for Japan’s telecom giant DoCoMo is supposed to show off the company’s speed, but just leaves us hungry

A double-barreled shrimp cannon is something we can get behind.

When Japanese telecom company DoCoMo set out to make a metaphoric advertisement about the speed of their bandwidth using high-speed “shrimp cannons,” they didn’t take into account that we’d all end up really, really wanting a shrimp cannon. In the commercial, two Japanese women pour the ingredients for tempura-fried shrimp into a device, and then launch several shrimp out of a cannon, effectively cooking the shrimp in three seconds.

Of course the amazing spectacle is just that: spectacle. The shrimp, through somewhat-realistic CGI effects, fly through exploding batter, egg, and fire (which, of course, perfectly cooks the small shellfish), and then hit their target: the bowls of seriously hungry consumers. Honestly, throughout the entire thing, we weren’t even thinking about lightning-fast smartphone speed, though the ad itself is supposed to pump up declining sales for DoCoMo.

For cooking shrimp at normal speeds, check out The Daily Meal’s best recipes for shrimp tempura.

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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi