Forget James and the Giant Peach, James is about to meet a Big Mac. McDonald’s UK is teaming up with the Roald Dahl estate to distribute copies of excerpts from his iconic children’s books in Happy Meals over the next six weeks at select McDonald’s locations instead of toys.
The Golden Arches will also be handing out £1 vouchers that can be used to buy two new booklets with exclusive early drafts of Charlie and the Chocolate Factory.
British children will get to enjoy Extraordinary Friends (featuring extracts from The Giraffe and the Pelly and Me and The BFG), Fantastic Families (Charlie and the Chocolate Factory and Fantastic Mr. Fox), Magical Mischief (George’s Marvellous Medicine and Matilda), Secret Plans (Esio Trot and The Twits), Curious Characters (The BFG and James and the Giant Peach), Beastly Creatures (The Witches and The Enormous Crocodile), Incredible Inventions (Charlie and The Chocolate Factory and George’s Marvellous Medicine), and Clever Tricks (The Twits and Matilda).
This is just the latest endeavor by McDonald’s to encourage children to read. This past winter, across the pond, American McDonald’s locations gave away books to kids in Happy Meals instead of toys.