Taco Bell seems to be trying to shed its late-night greasy food image, and become relevant for all meals and lifestyles. First, they introduced a breakfast menu earlier this year, complete with the A.M. Crunchwrap and the Waffle Taco. Now Taco Bell is trying to become relevant to the health-conscious crowd who normally wouldn’t set foot in a Taco Bell, with items like a new Greek yogurt and “Cantina Power Protein” burritos and bowls that are high in meat and fresh vegetables, and all under 500 calories. The new Cantina bowls will be rolling out on July 17, while Taco Bell will be testing the Greek yogurt option starting August 4.
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“We know that people aren’t looking for diet food, they are looking for food that gives them energy and freshness,” said Brian Niccol, the president of Taco Bell. “We have always loved the gourmet flavors in the burritos and bowls, but we would love to have all those flavors in a solution that gives our customers the protein they need.”
The Cantina Power Menu offers guests pico de gallo, fresh lettuce, and double portions of steak or chicken to jump-start their day. High-end Mexican fast food that offers burrito bowls… have we heard of that before? But when asked if Taco Bell is looking to compete with Chipotle and Qdoba, president Brian Niccol simply said that Taco Bell likes to compete in all arenas where people would eat away from home. We wouldn’t be surprised if next month, Taco Bell starts offering caviar in their quesaritos.
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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter@JoannaFantozzi