McDonald's to Give Books with Happy Meals
Looks like McDonald's is bringing its literary Happy Meals (which debuted in the U.K. earlier this year) stateside; AdAge reports that the fast-food company will start giving out books with its Happy Meals in America from Nov. 1 to Nov. 14.
The four books on rotation are reportedly all nutrition-oriented, self-published by the company, with characters like the goat in The Goat Who Ate Everything, or Deana, the world's smallest dinosaur, in Deana's Big Dreams.
Meanwhile, the #mcbooks hashtag is now, appropriately trending on Twitter. Our favorites? "The Catcher in the Fry" and "McBeth." But as Grub Street points out, this might just be a distraction from not-so-healthy Happy Meal options, i.e. soft drinks that can still be offered in the "Happy Meal section of menu boards." And their president? He's claiming that "our fries are already healthy," noting that anyone who wants them to change their fries is "out of your mind."