Did all those carefully orchestrated breakfast ads finally push McDonald’s to try beating Taco Bell at its own game? Perhaps the sight of so many Ronald McDonalds enjoying Taco Bell’s breakfast menu lit a fire in McDonald’s belly.
The Big Mac maker has introduced a chicken chorizo breakfast burrito in approximately 200 of its restaurants, reports Bloomberg.
McDonald’s locations in Texas, Hawaii, and the Midwest have all recently begun selling chorizo breakfast burritos. However, unlike traditional pork chorizo, the wraps are made with dark-meat chicken, along with scrambled eggs, Roma tomatoes, green chilies, onions, and white Cheddar cheese.
The limited-edition breakfast burritos seem to be an attempt from McDonald’s to go after the covetable fast food breakfast crowd, which contains so many millennials.
McDonald’s also recently trademarked McBrunch, suggesting some well-branded plans for late mornings to come, and expanded its build-your-own-burger option in select markets to get a better sense of its customers.
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Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.