Chipotle is bringing back its annual “Boorito” promotion, which offers customers $3 burritos, bowls, salads, and tacos for showing up in costume after 3 p.m. on Oct. 31.
The event is a fundraiser for the Chipotle Cultivate Foundation, and up to $1 million in proceeds from the event will be donated. Through previous Boorito events, Chipotle has already raised $4 million for the foundation, which allows the company to “extend its commitment to creating a more sustainable food future,” according to a release.
“Boorito is a tradition that we started in 2000, to simply give a treat to our customers while celebrating Halloween,” said Mark Crumpacker, chief creative and development officer at Chipotle. “It’s gotten to the point that for our long-term customers, we don’t even need to mention Boorito anymore, as they’re coming in anyway knowing they’re going to have a great time enjoying the food they love, all while supporting a good cause.”