Raihana Asral / Shutterstock

Hershey’s Tops the List for Best-Selling Valentine's Day Candy

Jet.com set out to find what shoppers were buying their significant others for the holiday

Raihana Asral / Shutterstock

Milk chocolate was the most popular kind of chocolate among Jet.com shoppers.

If you’re in need of a last minute Valentine’s Day gift, you can’t go wrong with candy. But which of the hundreds of brands out there should you buy?

The e-commerce site jet.com, recently purchased by Walmart, tapped into its data to see what consumers are buying their loved ones this year.

The company found that chocolate topped the list, with 66.7 percent of shoppers buying milk chocolate, 32 percent dark chocolate, and 1.3 percent white chocolate.

The site found that the top selling item was the variety pack of Hershey's Full Size Bars.


The full list of the ten top selling candy include:

  • Hershey's Full Size Bars Variety Pack
  • DOVE PROMISES Valentine Dark Chocolate Candy Hearts
  • Hershey's Nuggets Assortment
  • DOVE PROMISES Valentine Milk Chocolate Candy Hearts
  • Starbust FaveReds
  • M&M's Chocolate Candy, Peanut
  • DOVE PROMISES Valentine Candy Hearts Variety
  • Prince Of Peace 100% Natural Ginger Candy
  • Hershey's Chocolate Bar, Variety Pack
  • LifeSavers Hard Candy, Butter Rum