Hershey Sues Colorado Edibles Company for Using its Likeness

A Colorado edibles company is under fire for creating products that closely resemble Hershey candy bars

Photo Sasabune Omakase Modified: Flickr/erin/CC 4.0

Hershey has filed a trademark infringement lawsuit against Colorado-based company TinctureBelle LLC.

Pennsylvania-based chocolate company Hershey’s has filed a lawsuit against the Colorado-based marijuana edibles company, TinctureBelle LLC and the affiliated TinctureBelle Marijuanka LLC, reports Reuters.

The company is accused of trademark infringement for the packaging and naming of edibles like Ganja Joy, Hasheath, Hashees, and Dabby Patty, which Hershey alleges are purposely similar to Almond Joy, Heath bars, Reese’s peanut butter cups, and York peppermint patties, respectively.

Along with trademark infringement, the Hershey company has accused TinctureBelle LLC of endangering the health and safety of younger consumers, who may not be able to distinguish between Hershey’s candy products and TinctureBelle’s marijuana-infused edibles, and might eat the adult treats by mistake.

“Individuals and families the world over trust Hershey and its various brands as signifying safe and delicious treats for people of all ages,” says the lawsuit. Hershey is seeking damages from TinctureBelle for potentially compromising its reputation.

At the time of reporting, TinctureBelle has not responded to the lawsuit.

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Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy