Ah, the dreaded supermarket checkout lane. Typically stocked with unhealthy but tempting options, made even worse by sugar-craving children, this layout encourages unhealthy, impulse purchases. Leading global supermarket chain Aldi is looking to change this norm by introducing checkout lanes stocked with healthier options, according to Supermarket News. It hopes to introduce these healthier checklanes to 1,500 locations in the United States by the end of the year. They will be stocked with single serve nuts, trail mixes, dried fruit, and granola bars instead of chocolate and candy.
In a statement, Jason Hart, CEO of Aldi U.S., says, “By introducing Healthier Checklanes and through a number of other initiatives, we are doing our part to remove temptation at checkout and stocking stores with even more nutritious options. At ALDI, we truly care about our customers, and we're responding with guilt-free checkout zones and increased food options they can feel good about.”
Aldi’s commitment to providing its customers with quality products can be seen in other aspects in its stores. Its private label is now free of certified synthetic colors, partially hydrogenated oils, and added MSG, and its milk has been free of artificial growth hormones for years. Aldi’s ‘Never Any!’ brand of meat products contain no added antibiotics, hormones, animal byproducts, or other additives.