This Lozenge Claims to Cure Your Overeating Habits
Anyone who has tried dieting knows that one of the biggest challenges is fighting hunger. Sometimes that healthy lunchtime salad just doesn’t work and you start eyeing the office doughnuts. MealEnders hopes to alleviate that problem with lozenges that are meant to “curb your enthusiasm for food” using behavioral science. The seemingly miraculous product will be showcased on an upcoming episode of Shark Tank, though it hasn’t yet been revealed whether any of the investors will bite.
“They are signaling lozenges that combine behavioral psychology and sensory science to help you beat overeating, master portion control and curb snacking,” Mark Bernstein the CEO and founder of San Francisco-based MealEnders told Forbes. “There are no other products on the market that simply and safely help you stop.”
The “science” behind MealEnders, which you’re supposed to pop into your mouth when you’ve finished eating a reasonable amount of food, is simple. The small lozenges are comprised of two components: a sweet outer layer that is meant to emulate a meal-ending dessert, which triggers the reward center of the brain, and a second “cooling layer” that is supposed to engage the trigeminal nerve, responsible for the motor function of chewing among other things, and prevent overeating.
Though Bernstein is seeking capital for expansion on Shark Tank, his product has been out since 2015 and has decidedly mixed reviews. Some say the behavioral science works, but others say the product is a glorified chocolate breath mint that’s all hype with few results.
The lozenges, which come in four flavors — chocolate mint, cinnamon, mocha, and citrus — cost $16.95 for a package of 25.