On Wednesday, the Kellogg Company’s venture capital fund, eighteen94 capital, announced that it raised $4.25 million in the first round of funding for the superfood startup Kuli Kuli. This is eighteen94 capital's first investment since it initially launched last year.
Kuli Kuli is an Oakland, California-based company that focuses on providing high-quality snack bars, powder, energy shots, and teas made from moringa, a nutrient-rich superfood plant native to parts of Africa and Asia, according to the Kuli Kuli website.
“We want to create a world where everyone has access to nutritious sources of food,” Lisa Curtis, co-founder and CEO of Kuli Kuli, said in a statement. “Through this relationship, Kuli Kuli will benefit from Kellogg’s resources and global presence, both of which will help us achieve our goals.”
Eighteen94 capital was created to invest in start-up companies, and to build and grow up-and-coming superfood categories, which gives Kellogg an inside scoop on new ideas, technology, and trends in the market.