Kashi Launches Chewy Nut Butter Bars to Support Organic Farmlands in the US
This week, Kashi Foods announced that Chewy Nut Butter Bars will be joining its line of Certified Transitional products, a portfolio in the brand that sources ingredients from farmland in the process of becoming certified organic.
The bars come in four flavors: Almond Snickerdoodle, Chocolate Trail Mix, Salted Chocolate Chunk, and Coconut Cashew Macaroon.
The newest product is the second in the Certified Transitional line, which was created by the brand in partnership with Quality Assurance International (QAI) organic center in 2016 to allow farmers to receive higher pay for crops during the three-year process of becoming certified organic.
"As a farmer, I think of the decision to switch to organic as an equation — with dozens of variables that must be considered — such as the projected price of organic products, consumer demand, changing environmental conditions, and more," Richard Gemperle, president at Edelweiss Nut Company and supplier of almonds for Kashi’s newest product, said in a statement.
"For me, Certified Transitional changed the equation in favor of making the transition to organic, giving me a way to reap immediate economic benefits."
The Chewy Nut Butter Bars are available at select grocery stores and natural food retailers across the country.