Healthy Meal Kit Startup Raises $3.7 Million
Though combinations such as maple chickpea pancake batter, almond chickpea cookie dough, and sweet potato cacao mousse might leave you uncertain, investors are putting their support behind healthy meal kit startup Hungryroot — over $6 million in funding, to be more precise.
TechCrunch reports that the company recently raised $3.7 million in financing from Lightspeed Venture Partners, Lerer Hippeau Ventures, Crosslink Capital, and others, bringing total funding to $6 million since it launched last year.
Ben McKean, founder and CEO of Hungryroot, says, “Now is really the time to accelerate the business.” The company has plans to expand its distribution beyond Amazon Fresh and Fresh Direct: The Wall Street Journal reports that Hungryroot products will be appearing on Whole Foods shelves this summer.
McKean says, “If you’re just trying us out for the first time, putting one of our products in your grocery cart might be more compelling.” For grocery stores, Hungryroot is introducing modified atmosphere packaging to extend shelf life from 14 days to 21 days from production.