Find Gwyneth Paltrow-Approved Wellness Goods at Goop Pop-Ups in Nordstrom

The partnership is part of the ‘Pop-In@Nordstrom’ initiative

The pop-up series is the brand’s first partnership with a major retailer for a store concept.

Gwyneth Paltrow’s Goop is teaming up with retailer Nordstrom to bring the lifestyle brand’s online shop to life in a series of pop-ups at select stores in the United States.

At “goop-In@Nordstrom,” guests can find products hand-picked by the Goop team, including wellness items such as clothing, accessories, beauty, and home goods, and appearances from the brand’s own line of products, according to the press release. Products sold will encompass at least one of the brand’s three holistic wellness approaches for fans: to be more aware of what they put on their bodies, what they put in their bodies, and how they treat their bodies.

“We love how Goop has created a lively community around everything from zoodles to Zen,” Olivia Kim, vice president of creative projects at Nordstrom, said in a statement. “They have a way of conveying wellness concepts so they are not only easy to understand, but also adopt and make a habit into a ritual. Whether it's through health, fitness, or food, or whatever is manageable through your day, integrating self-care should be easy!”


The pop-ups will be running through June 25 in the following Nordstrom locations: Downtown Seattle, Seattle, Washington; Bellevue Square, Bellevue, Washington; NorthPark Center, Dallas, Texas; The Grove, Los Angeles, California; South Coast Plaza, Costa Mesa, California; Michigan Avenue, Chicago, Illinois; CF Pacific Centre, Vancouver, B.C.; and CF Toronto Eaton Centre, Toronto, Ontario.