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Burt’s Bees Breaks Into Food Industry With New Plant-Based Protein Shakes

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The company is going beyond beauty and breaking into nutrition
protein

BLACKDAY / Shutterstock

The line is made from 70 percent organic ingredients.

Burt’s Bees, a sustainable, natural skincare company, is expanding its mission to nurture the body from the inside out with its recent launch of plant-based protein powders.

The line includes three types of protein powders in vanilla and chocolate flavors: Daily Protein, Protein + Gut Health With Probiotics, and Protein + Healthy Radiance With Antioxidant Vitamins A, C & E, according to the Burt’s Bees website.

"We've created formulas that not only enhance your daily nutrition, but also support specific areas," Jim Geikie, general manager for Burt's Bees, said in a statement.

"Burt's Bees Protein + Gut Health supports digestive health as part of a balanced diet and healthy lifestyle, and Protein + Healthy Radiance gives skin a healthy glow. Both are new benefit offerings in the category that we believe strengthen holistic beauty."

Each formula provides 15 grams of plant-based protein per serving from peas, rice, flaxseed, sunflower seeds, and oats.

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The new products, which range from $2.99 for a single pack to $39.99 for a tub, are also non-GMO, gluten-free, soy-free, dairy-free, and are made with no artificial sweeteners or flavors.