Many companies have targeted millennials by highlighting more health-conscious products in their portfolios, such as PepsiCo’s initiative to reduce sugar in its beverages. However, a recent survey says that consumers between ages 18 and 35, while interested in more healthy options, also opt out of eating full meals and turn to snacking.
Welch’s Global Ingredients Group commissioned a survey, conducted independently by Surveygoo, that found that 92 percent of millennials eat a snack instead of having breakfast, lunch, or dinner at least once a week, FoodNavigator-USA reported.
Half of the respondents said they eat a snack over a meal about four times a week, and a little over a quarter (26 percent) said they do so up to seven times a week.
As for why millennials tend to engage in this eating habit, the survey found that 39 percent said they are too busy to sit down and eat a meal and 17 percent “can’t be bothered to cook a meal.”
According to Forbes, research conducted by Mintel also found millennials aren’t snacking on just anything — they tend to lean more toward clean, organic, and less-processed products.