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57 Percent of Americans Change Diets to Be Healthier Rather Than to Lose Weight, Survey Says

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The organic meal kit service Green Chef teamed up with Google to survey 1,045 Americans about their dietary habits

From cutting out grains and dairy with the Paleo diet to eliminating all animal products with a vegan diet, there are always new health trends to try. To gain better insight on the “flexitarian” movement, organic meal kit service Green Chef conducted a survey to see exactly what motivates people to eat the way they do.

For starters, Green Chef found that 57 percent of respondents change their diet to get healthier rather than to lose weight. Additionally, 10 percent said they changed their diets “to slim down for an occasion” and 9 percent for medical reasons.

“The American way of eating is no longer a one-size-fits-all model. Not only are people changing their diets long term, but they’ll transform them from week to week,” Michael Joseph, Green Chef CEO and co-founder, said in a statement. “We suspected dietary fluidity was on the rise, but seeing the sheer volume of people planning to alter their diet was striking.”

Among the diets explored, Green Chef found that the Paleo diet was the most appealing to respondents at 20 percent. Of that 20 percent, millennials made up a quarter of those who said they would try the diet.

When it comes to the quality of food, 40 percent of respondents found it more important than price. Green Chef also found that more men were concerned with food quality (at 46 percent) than women (at 36 percent). As for millennials, survey results showed that they were most concerned about the price of their food, at 42 percent.

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