whole foods

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Whole Foods Offered Free Grocery Delivery Because of ‘Master of None’ Pickup Line

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The series used the grocery store to illustrate the potential downfalls of modern online dating
whole foods

Shutterstock / Northfoto

The deal offered customers the chance to avoid pickup lines… and checkout lines.

Aziz Ansari’s Netflix series Master of None makes a lot of culinary references due to the actor and comedian’s love for food off the screen. In the second season of the series, Ansari dropped a Whole Foods reference, which ended up inspiring the grocery store to offer free grocery delivery for a limited time.

If you’re in the dark about this Whole Foods reference, Ansari’s character, Dev, uses “Going to Whole Foods, want me to pick you up anything?" as his go-to pickup line when he matches with someone on a dating app. Dev’s friend, Arnold, encourages him to capture his matches’ attention by making a GIF kissing food and waving and saying “Hi, cutie.”


In response, Whole Foods tweeted, “It's a match! You + @MasterofNone = free grocery delivery, 5/19-5/21. Code HICUTIE.”

Aside from the free grocery delivery, some Twitter users even admitted to using the pickup line in real life.


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