The American Egg Board has hired Kevin Bacon, the most breakfast-appropriate celebrity, to feature in its new campaign that highlights the health benefits of eggs.
Bacon, who was lauded as Hollywood’s best-smelling celebrity by Tom Hanks, will star in the American Egg Board’s print and online ad campaign as one of many complements to the humble egg.
“With a last name like Bacon, I'm the obvious choice, and I'm excited to be a part of the new Incredible Edible Egg campaign," Bacon said in a statement. "I like the creativity behind the idea, and I've always been a big fan of eggs. They're a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”
In the television spot below, the actor plays himself, appearing suddenly when a woman cooking breakfast muses aloud that there is probably no better side to a plate of eggs than a side of bacon. “Nobody knows eggs better than Bacon,” he tells her, before sharing some nutritional facts about eggs.