Watch: Here’s Kevin Bacon in an Ad About Eggs

Kevin Bacon knows everything there is to know about eggs, because he’s Kevin Bacon

Yes, he’s heard those puns before. 

The American Egg Board has hired Kevin Bacon, the most breakfast-appropriate celebrity, to feature in its new campaign that highlights the health benefits of eggs.

Bacon, who was lauded as Hollywood’s best-smelling celebrity by Tom Hanks, will star in the American Egg Board’s print and online ad campaign as one of many complements to the humble egg.

“With a last name like Bacon, I'm the obvious choice, and I'm excited to be a part of the new Incredible Edible Egg campaign," Bacon said in a statement. "I like the creativity behind the idea, and I've always been a big fan of eggs. They're a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”

In the television spot below, the actor plays himself, appearing suddenly when a woman cooking breakfast muses aloud that there is probably no better side to a plate of eggs than a side of bacon. “Nobody knows eggs better than Bacon,” he tells her, before sharing some nutritional facts about eggs.