United Airlines Tried To Capitalize On The Wendy's Chicken Nugget Tweets And Failed So Hard
By now, we all know about the modern-day social media hero named Carter Wilkerson — the Nevada teenager who epically asked Wendy's for free chicken nuggets for a year and was told to surpass 18 million retweets to receive his prize.
Wilkerson didn't quite reach his goal, but with a little help from Ellen DeGeneres, he did break the record for the greatest number of retweets (3.4 million and counting) in Twitter history, so Wendy's gamely honored the deal anyway.
.@carterjwm is now the most retweeted tweet of all-time. That's good for the nuggets, and $100k to @DTFA. Consider it done. #nuggsforcarter pic.twitter.com/k6uhsJiP4E
— Wendy's (@Wendys) May 9, 2017
All's well that ends well, right? United Airlines tried to ride on the coattails of this social media success (perhaps looking for some ramped-up positive publicity) and were trolled by skeptical Twitter users. Come on, United: Don't you know the law of diminishing returns?
It ended up being yet another public relations misstep for a company that has been dragged through the mud quite a bit since the April 2017 incident where a doctor was unwillingly dragged off an overbooked United Airlines flight.
@united @carterjwm @Wendys pic.twitter.com/70ioUuDY66
— Jack Mull (@J4CKMULL) May 10, 2017
@united @carterjwm @Wendys Yo @United how many retweets to not get assaulted by you on my next flight?
— Siqi Chen (@blader) May 11, 2017
@united @carterjwm @Wendys Hey @carterjwm. See the GIF for advice. pic.twitter.com/KfBl0xvpEW
— Boom Fantasy (@BoomDFS) May 11, 2017
@united @carterjwm @Wendys pic.twitter.com/wLF5O2BAjD
— Brian Reynolds (@brianreynolds13) May 10, 2017