United Airlines Tried to Capitalize on the Wendy’s Chicken Nugget Tweets and Failed So Hard
By now, we all know about the modern-day social media hero named Carter Wilkerson — the Nevada teenager who epically asked Wendy’s for free chicken nuggets for a year and was told to surpass 18 million retweets to receive his prize.
Wilkerson didn’t quite reach his goal, but with a little help from Ellen DeGeneres, he did break the record for the greatest number of retweets (3.4 million and counting) in Twitter history, so Wendy’s gamely honored the deal anyway.
— Wendy's (@Wendys) May 9, 2017
All’s well that ends well, right? United Airlines tried to ride on the coattails of this social media success (perhaps looking for some ramped-up positive publicity) and were trolled by skeptical Twitter users. Come on, United: Don’t you know the law of diminishing returns?
It ended up being yet another public relations misstep for a company that has been dragged through the mud quite a bit since the April 2017 incident where a doctor was unwillingly dragged off an overbooked United Airlines flight.
— Jack Mull (@J4CKMULL) May 10, 2017
— Siqi Chen (@blader) May 11, 2017
— Boom Fantasy (@BoomDFS) May 11, 2017
— Brian Reynolds (@brianreynolds13) May 10, 2017