Starbucks Japan, forever upstaging its U.S. counterpart with an endless supply of new drink inventions and flavor combinations, has again proven its particular knack for showmanship by producing a full fashion show just to launch its new Starbucks Fruits-on-top yogurt Frappuccino.
To introduce the new beverage, Starbucks Japan teamed up with designer Taro Horiuchi, winner of the Newcomer’s Prize at Mainichi Fashion Grand Prix Japan, to create a series of dresses that “playfully captured the essence of the beverage with fruit on top.”
The drink of honor, Starbucks Fruits-on-top yogurt Frappuccino, consists of “yogurt blended with almonds and four kinds of refreshing fruit jelly — orange, strawberry, yellow peach and white peach — topped with whipped cream.” The fashionable Frappuccino is only available from April 15 until June 2.
The original Starbucks Frappuccino, by the way, recently celebrated its 20th birthday, complete with a special birthday flavor. Japan was, in fact, the first country outside the United States and Canada to offer the beverage, in 1996.