Even though Super Bowl 50 has come and gone, we’re still talking about the most memorable commercials that aired between the action and Beyoncé slaying it with Coldplay.The Daily Meal already ranked the best Super Bowl ads this year but what about Doritos? The Doritos “Crash the Super Bowl” winner is kept under-wraps until the day of, when the winner is revealed during the game.
This year’s winner for the 10th and final installment of the Crash the Super Bowl contest featured three dogs attempting to buy Doritos from a supermarket by disguising themselves as a human. Contest winner Jacob Chase will get $1 million for his whimsical advertising efforts.
But it’s one of the four finalists that aired last night that got everyone talking: the Doritos ultrasound. In the commercial, a pregnant woman is getting an ultrasound while her husband stands nearby eating Doritos. It turns out the fetus is really hangry and induces early labor just to get his fair share of Doritos.
The concept horrified people on Twitter last night:
— Orlando Jones (@TheOrlandoJones) February 8, 2016
Creepy ultrasound baby is creepy. OMG, Doritos, wtf?
— Jessie Edwards (@jessie1013) February 7, 2016
The ad even sparked an abortion debate and even caused one pro-choice group to condemn Doritos for “humanizing fetuses:”
— NARAL (@NARAL) February 8, 2016
Did you miss the ad? Check it out below: