channing tatum

Denis Makarenko / Shutterstock

Channing Tatum Launches ‘Born and Bred’ American Vodka

The 80-proof American craft vodka is made from glacial water from the Grand Teton Mountains and Idaho potatoes
channing tatum

Denis Makarenko / Shutterstock

Print on the inside of the vodka bottle’s label reads: “Cross my heart and hope for mischief.”

Celebrities are really setting out to expand their portfolios — just this week, Lady Gaga announced she will launch her own wine brand, Grigio Girls, and now, 21 Jump Street star Channing Tatum has debuted his own very own vodka, Born and Bred.[related]

The concept of Born and Bred came about when Tatum and his friend Jack were drinking one day and thought about the lack of American representation in the vodka business, Tatum told Bon Appétit.

The pair tested out 25 distilleries and discovered Grand Teton Distillery, which specializes in gluten-free, potato vodka made in Driggs, Idaho.

“It just tasted better, different than any vodka that was on the top shelf,” Tatum said. “There was a smooth taste to do it, like a cool feeling in your mouth. The after taste doesn’t burn.”

The Magic Mike star said he initially had no intention of getting into the vodka business. He was just a fan of the spirit, having taken his first sip at age 13.

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The vodka is available online for $26.99.