Celebrities are really setting out to expand their portfolios — just this week, Lady Gaga announced she will launch her own wine brand, Grigio Girls, and now, 21 Jump Street star Channing Tatum has debuted his own very own vodka, Born and Bred.
The pair tested out 25 distilleries and discovered Grand Teton Distillery, which specializes in gluten-free, potato vodka made in Driggs, Idaho.
“It just tasted better, different than any vodka that was on the top shelf,” Tatum said. “There was a smooth taste to do it, like a cool feeling in your mouth. The after taste doesn’t burn.”
The Magic Mike star said he initially had no intention of getting into the vodka business. He was just a fan of the spirit, having taken his first sip at age 13.
The vodka is available online for $26.99.