Attention Chipotle fans: your favorite Tex-Mex chain is giving a year’s supply of free burritos to 50 lucky people. It sounds too good to be true, but this totally sweet deal is actually part of a food-education initiative. Chipotle will be launching a new interactive online game called ‘Friend or Faux?’ on July 21 that will allow users to compare and contrast the ingredients in a Chipotle menu item with a popular fast food item. Earlier this year, Chipotle made headlines by banning GMOs, and this is just one more step in their supposedly “clean slate” reputation.
Every person who participates in the game will receive a BoGo coupon and an opportunity to win one year of free burritos for him- or herself and a friend. In addition, 100 first-prize winners will receive a Chipotle-catered party — which isn’t nearly as exciting as the opportunity to eat 365 free burritos, but still pretty cool.
In the game, players are asked to drag and match 20 different ingredients to the Chipotle menu or the fast food menu. There are thousands of additives out there, but Chipotle claims to only use 68 ingredients in total. (Hint: partially hydrogenated oil is not one of them).
“There’s been a lot of talk recently about fast food companies removing artificial ingredients from their food, but most of these announcements cover only a portion of the thousands of additives used in processed foods,” explains Mark Crumpacker, chief creative and development officer at Chipotle. “Through ‘Friend or Faux,’ we are giving consumers an entertaining way to contrast the collective beauty of Chipotle’s food with the complex ingredient lists that make up many fast food and packaged food items. By engaging people… we hope they will better understand the options that are available to them.”