Chobani

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‘Yogurt Wars’ Update: Court Rules in Favor of Dannon, Chobani Continues to ‘Fight the Good Fight’

Court decision forced Chobani to pull its controversial ads

In the dispute over Chobani’s Simply 100 campaign ad spots, the court has granted a preliminary injunction, forcing Chobani to pull its controversial ads, according to Eater. The ads in question emphasized Chobani’s commitment to using natural ingredients, but also implied Dannon’s Light & Fit yogurt contains added chlorine as the product contains sucralose, an artificial sweetener processed with the chemical.

U.S. District Judge David Hurd says Chobani is “free to continue to spread its message about the value of selecting natural ingredients.” Hurd continues, “It is not, however, free to disseminate the false message that sucralose renders Dannon’s products unsafe to consume… or that potassium sorbate renders Yoplait Greek 100 unsafe to consume.”

After the ruling, the brand tweeted out a photo featuring a post titled “The Campaign and Conversation Continues.” The tweet reads, “The conversation about how food is made in our country is just beginning #NoBadStuff.”

Peter McGuinness, Chief Marketing and Brand Officer of Chobani, tells The Daily Meal, “This is not a marketing campaign. It's a mindset campaign, and it outlines the difference between using only natural ingredients versus artificial ingredients. While we're disappointed by the preliminary ruling, we're committed to continuing the conversation and it's good to see big food companies like General Mills starting to remove artificial ingredients from some of their products, like their cereals. In the end, if we can give more people more information while helping other food companies make better food, everyone wins.”

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