Whole Foods to Countersue Gay Pastor Who Claims Homophobic Slur Was Written on His Cake

Whole Foods is defending its employee who has been accused of icing ‘Love Wins, F@g’ on a cake from its bakery
Whole Foods claims this man isn’t telling the truth about his “bad service.”

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Whole Foods claims this man isn’t telling the truth about his “bad service.”

The Internet was ablaze this past week over a gay pastor’s claim that he received a cake from an Austin Whole Foods with the words “Love Wins, F@g” written on it.The pastor has sued the grocery store chain for the alleged homophobic slur, but now Whole Foods plans to countersue, insisting that the claims are fraudulent, and that the bakery staff member accused of writing the hateful phrase in icing actually identifies as LGBT herself.

“Our bakery team member wrote Love Wins at the top of the cake, which was visible to Mr. [Jordan] Brown through the clear portion of the packaging,” Whole Foods said in a media statement. “We stand behind our bakery team member, who is part of the LGBTQ community, and we appreciate the team members and shoppers who recognize that this claim is completely false and directly contradicts Whole Foods Market’s inclusive culture, which celebrates diversity.”


After reviewing the security footage, Whole Foods notes that the cameras clearly show Mr. Brown leaving with the cake, with a UPC label on the top of the package. Later in video evidence where Brown shows the allegedly unopened cake with the offensive language written on it, the UPC label is clearly on the side and bottom of the box.