Whole Foods Causes Controversy Over Peeled Oranges

Tweet sharing image of peeled oranges inside plastic containers went viral
peeled orange

Flickr / waferboard / CC BY 2.0

Is this laziness in wasteful packaging or a thoughtful product for those in need?

Another Whole Foods product is making headlines, and it’s not the asparagus water. This time, it’s pre-peeled oranges sold inside plastic containers that are the subject of a viral tweet by Whole Foods customer Nathalie Gordon. 

The tweet, which now has over 96,000 retweets and 93,000 likes, features a picture of the offending oranges. Gordon writes, “If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them.”

Whole Foods is quick to respond, and just hours later tweets back at Gordon. The company says, “Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel.”

A Whole Foods spokeswoman tells The Huffington Post, “[A] lot of our customers love the convenience of our cut produce offerings, but this was a simple case where a handful of stores experimented with a seasonal product spotlight that wasn't fully thought through. We're glad some customers pointed it out so we could take a closer look.”


It seems that not everyone is in agreement with Gordon’s views on the oranges. One user points out, “Just FYI, not everybody is physically able to peel an orange,” and many share similar views on this sentiment. Unnecessary plastic packaging aside, many are making the case that the peeled oranges would be helpful for those with disabilities that would make opening an orange difficult.